Pepsico doing it its own way - not Coca-Cola's

With the agreements to take over the two bottlers, Pepsi Bottling Group and PepsiAmericas, PepsiCo will unwind a decade-old strategy of separating its bottling operations from its soft-drink business, one begun by the Coca-Cola Company.

PepsiCo says the move will allow it to respond more quickly to changes in demand, especially as consumers move away from carbonated beverages toward juices and water.

via NYTimes.com.