Business Communication
Carmine Gallo in HBR: According to molecular biologist John Medina of the University of Washington School of Medicine, the human brain craves meaning before details. When a listener doesn’t understand the overarching idea being presented in a pitch, they have a hard time digesting the information. A logline will
elevator pitch
A source of many "real-world" elevator pitches, such as the following: clipped from advisorgarage.wordpress.com buji is seeking both investors and certified fund-raising professionals in providing/securing a $3 million equity contribution to allow the company to extend its premier poison ivy product line into
Business Communication
We all remember the opening lines of our favorite TV shows. Well, idea-sandbox recommends that we find inspiration in them for our elevator speech. It can be challenging to boil down what you do into a short blurb... For inspiration, I suggest paying attention to the 30-second narrations
Business Communication
This is a commercial site appropriately called Elevatorspeech.net. Check out their Case studies and entertaining videos. These items provide a good overview of what an elevator speech is and what it is for [Hint: what do you do? and why would anyone care?]. Full disclosure: I hold no stock
Business Communication
An elevator speech is as essential as a business card. You need to be able to say who you are, what you do, what you are interested in doing and how you can be a resource to your listeners. If you donʹt have an elevator speech, people wonʹt know what