Information richness
That explains the Pavlovian impulse of people who are out with friends or dates to ignore them and check their BlackBerrys and cellphones, even if 99 out of 100 messages are uninteresting. They’re truffle-hunting for that scintillating one. Americans woke up one day to find that they were
writing
Companies lavish great sums on ads, branding and websites. But they give less thought to the everyday writing they create. I’m not talking about copywriting in adverts. That’s poetry. I’m talking about prose. The humdrum stuff of daily business life: press releases, contracts, marketing collateral, website content
writing
The Atlantic on one of my favorite print magazines: the thing that has propelled The Economist’s rise: its status as a humble digest, with a consistent authorial voice, that covers absolutely everything that you need to be informed about. The secret to The Economist’s success is not its
Information richness
during which participants will likely be multitasking on their blackberries and iphones... NYTimes.com.
Work and the workplace
To Nap, Perchance to Dream - NYTimes.com.
Integration
With the agreements to take over the two bottlers, Pepsi Bottling Group and PepsiAmericas, PepsiCo will unwind a decade-old strategy of separating its bottling operations from its soft-drink business, one begun by the Coca-Cola Company. PepsiCo says the move will allow it to respond more quickly to
Information richness
They are both putting restrictions on the use of online social networking tools (via NYT and FT).
Intercultural communication
Anyone working in the field of communications (theoretical or applied) should be familiar with his work. His website has links to his books. Edward Hall - Obituary (Obit) - NYTimes.com.
Strategy
“What people know from marketing experience now and what people now understand as a practical matter is that it is very good when people use your name as verb.” (via The Power of the Brand as Verb)
Strategic alliances
Facing fierce competition from Amazon.com and Wal-Mart, the Minneapolis-based Best Buy wants to extend its relationship with its customers outside of its stores. (...) TiVo, for its part, desperately wants people to stop thinking of its technology purely as a way to pause and record live television. As
Strategy
Google with an operating system (Chrome OS) and Microsoft with a search engine (Bing). What makes this battle all the more interesting is both the scale of the companies involved and the extraordinary differences in their ways of going about business. For all its size — and its occasional arrogance — Google
Ling- English
11 Canadians living in the United States share what they miss most about home in Our True North. I miss people minding their own business. I miss the politeness and courtesy. I miss the lack of drama and not taking oneself seriously. I miss the shades-of-grey world that